Same same

There's a great phrase here which everyone uses- "same same". It means 'similar', but it has a number of variations that give it almost limitless variations, and has become a it of a conversational filler.

You go to a new market which sells similar things, then it's "same same but different"
You move to a better market with different wares, and it's "same same but better
Go to a shop with the same goods and it's "same same but not different".